September 1, 2010

Chicken Cottage

I’ve always suspected that there was room for one more purveyor of high quality grub on the high street in the face of an already saturated market. Despite an attempted resurgence from fellow chain restaurant Wimpy (who have resorted to the tactic of giving fat people window seats in order to highlight that they are somehow still in business), it is Chicken Cottage who are pushing the fast food boundaries.

This advert highlights the massive expansion Chicken cottage had already made at a tender 7 years of age; with restaurants in the key markets of the United Kingdom, India, Europe and Slovakia. The promise of deep fried halal chicken, a warm family atmosphere and an emphasis on synchronised head movements obviously appealed to Europe’s favourite border patrol agent Colonel Gaddafi, as Chicken Cottage now has a well deserved Libyan presence in a petrol station somewhere in Tripoli. I can imagine Hannibal Gaddafi was particularly fond of the advert; specifically the puff of smoke towards the end that is somewhat reminiscent of the fire extinguisher that he attacked three policemen with whilst  holidaying in Italy. Bless his diplomatically immune heart.

Chicken Cottage’s chicknology seems to extend to creating the campest fried chicken the UK has to offer based on the assumption the whole of the Pakistani population is as bent as the cricket team. Kudos to you Chicken Cottage.

Then we have this genuine piece of genius advertising. I will not attempt to improve or mock it so here instead is a child making me feel extremely inadequate by explaining how to hypnotise a chicken.

Now whilst this both looks, sounds and probably is a lot of fun, this is simply no match in reality to the fun you can have at Chicken Cottage. This is 21st Century liberal Britain where eating out hasn’t been about the food for a long time. Nowadays it’s an interactive experience where you can express your feelings through playing with your food. Look out for the envious child looking on at the very beginning; I can only imagine the horror and pain conveyed through his expressive salad face.

Naturally the next question your asking yourself is ‘Hmm this food establishment looks pretty darn fun, I wonder what the outside of the Chicken Cottage in Tooting looks like? I bet it’s a place of merriment and wonder.’ Well you would be in luck.

SEE YOU THERE!